Types of WeChat Advertising:

• WeChat Moments Ad

WeChat Moments Ads are the equivalent of Facebook ads appearing on the timeline. It is great to build brand awareness and encourage user engagement.

WeChat moments ad have regular ads and basic card ads, regular ads consists of different type of format and features, for example, single image, multi-image, video, special interaction by mentioning friends, cta button with mini-program, coupon promotion, link to store and follow the official account.

Card ads create an attention-catching “branding zone” in moments feed. Here are the different features available with this format: card ad, video card, cta button ad.

Also, WeChat offers special formats and features such as A/B option, full-frame, etc. to selected advertisers, which allow more interactive actions to engage with the users.

• WeChat Official account ad

Data shown average of WeChat article reading per month is equivalent to reading a book. WeChat official account ads consist of 3 major formats which are in-article ads, bottom ads, and mutual selection ads. The advertisement content including visuals, cards or text below or between the article, in-article or bottom ads. Mutual selection ad works by advertisers must apply for the ad spot to their chosen provider/official account holder, usually an influencer (KOL). The advantage of this advertising model is signified by the precise reach-out to the brand’s designated target audience.

• WeChat mini program ad

The mini-program banner ad is quite similar to the official account ad, it is within the WeChat mini-programs or the Mini Games.  The owner of the Mini Program configures the location where the ad appears. The image usually used in the mini-program banner ad; incentive ad (video) only in WeChat mini-games while pop-up ad appears in image format.

Objectives of WeChat Advertising

Now, you have learned about the types of WeChat advertising and how the advertising helps enterprises to achieve their goals. When a user clicks through moments, official account or mini-program ads, it can redirect users to a mini-program or online store page or an H5 page full of information content, even the users can redeem coupons.

In a conclusion, WeChat advertising can help to promote events, products, or services, build awareness of a brand, even increase traffic and engagement with the users.

If you want to know more about how to apply and how these advertisements work in our next video, please follow us and subscribe!