Louis Vuitton held its First Live Stream on Xiaohongshu 【Posted on: 2020 April】 LV’s First Live Stream on Xiaohongshu As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands chose to temporarily close their stores. Innovation in post-coronavirus China, Louis Vuitton is the first […]
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CHINA SEARCH MARKET 2022 FORECAST 【Posted on: 2022 March】 CHINA SEARCH MARKET 2022 FORECAST In today’s digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information
Insight Report – Marketing Value of China Beauty App Users 【Posted on: 2020 April】 In the vertical market segment of female users, beauty camera apps are integrated into the daily lives of more users. Because it captures the commonality of women who love beauty, love post, and indulge in this, as well as the help
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2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS 【Posted on: 2022 March】 2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS China’s mini-program ecosystem has maintained steady development, both the number of mini-programs and the number of users’ usage data are growing rapidly. In such a rapidly developing mini-program ecosystem, product updates and optimizations, the maturity of the
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China’s Domestic Tourism picks up during Festival 【Posted on: 2020 April】 During the Qingming Festival Holiday in 2020, the total number of domestic tourists in China reached 43,254 million, and the main group is the 90s. Ctrip ’s domestic ticket sales increased by 114% from the previous month. Mafengwo report also showed that the keywords
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2022 CHINA OTT MARKET ANALYSIS 【Posted on: 2022 March】 2022 CHINA OTT MARKET ANALYSIS According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. In 2021, OTT revenue will be 15 billion,
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CHINA REGULATIONS – MARCH 2022 UPDATES 【Posted on: 2022 March】 CHINA REGULATIONS – MARCH 2022 UPDATES This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. With the rapid development and application of emerging technologies such as artificial intelligence, big
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APP OF THE MONTH – QZONE APP OF THE MONTH – QZONE Qzone is a QQ subsidiary product with Microblog function developed by Tencent in 2005. Qzone has functions such as talk, log, share, photo album, video, message board and so on. Its web application center also has many third-party applications, among which the famous
CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER 【Posted on: 2022 February】 CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER Recently, the State Key Laboratory of Media Convergence and Communication, Communication University of China, Media Big Data Center, and Number One Idol (Beijing) Digital Technology Co., Ltd. jointly released the “China Virtual Digital Human Influencer Index Report”, which pointed out the
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NFT MARKETING IN CHINA 【Posted on: 2022 February】 NFT MARKETING IN CHINA NFT is the abbreviation of Non-Fungible Token, which is translated as “非同质化代币” in Chinese, it is a native digital asset issued on the blockchain platform. The craze of NFT and Metaverse has become popular in China’s marketing circle. With the outbreak of the
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