xAPP OF THE MONTH – SNOWBALL APP OF THE MONTH – SNOWBALL Snowball is an investor community and registered trademark launched by Beijing Snowball Information Technology Co., Ltd., established in 2010. Snowball is an investor social media with one-stop platform ecology for information, communication and transactions. Snowball is the largest financial community in China, with […]
App of the month –TMALL What is Tmall? Tmall (www.tmall.com) is a business of Alibaba Group, it was first introduced by Taobao in April 2008 as Taobao Mall and renamed as Tmall in 2011, Tmall caters to consumers looking for branded products and a premium shopping experience. A large number of international and Chinese brands
Sports Marketing Trends during Tokyo Olympics 【Posted on: 2021 August】 SPORTS MARKETING TRENDS DURING TOKYO OLYMPICS As the Covid-19 pandemic ravaged multiple countries in 2020, most major sporting events slated for 2020 were postponed. 2021 will be ushered in a “sports year” with multiple international & domestic sporting calendar events. For the first time in
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CHINA B2B MARKETING – IS SHORT VIDEO APPLICABLE TO ENTERPRISES? 【Posted on: 2022 July】 CHINA B2B MARKETING – IS SHORT VIDEO APPLICABLE TO ENTERPRISES? In China’s internet environment, the short video refers to video content that is less than 5 minutes long and spread through new media platforms such as social media, search engines, and
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11.11 Past Report & Strategy 【Posted on: 2020 October】 Singles’ Day (11.11) – The Mother of All E-Commerce Holidays. 2020 will marks the 12th anniversary of 11.11 Global Shopping Festival. The shopping festival, started as an Alibaba phenomenon, has spread beyond Tmall and Taobao to other e-commerce operators, as well as bricks-and mortar stores. What
JD.com Mini-Program 【Posted on: 2021 August】 JD.COM MINI-PROGRAM JD Mini Program platform was officially released on April 22, dedicated to bringing new services and new experiences to consumers. The mini-program will support self-operated stock and automatic activation of POP merchants, new types of non-e-commerce businesses to participate in the mini-program ecosystem. Merchants who join the
NEW CONSUMPTION TRENDS IN CHINA – 2022 MID-YEAR REPORT 【Posted on: 2022 July】 NEW CONSUMPTION TRENDS IN CHINA – 2022 MID-YEAR REPORT As we cross the middle of the year China has been through a sea of changes as it grappled with a serious coronavirus outbreak. Several industries are particularly popular in the first six
A Necessary Marketing Tool for Marketer in 2020 【Posted on: 2020 October】 A NECESSARY MARKETING TOOL FOR MARKETER IN 2020 Sorting out some tools that you must know as a marketer. The following planning tools can help the marketing planner to complete the planning work smoothly. 1. Taobao series background data SYCM（生意参谋） Marketers can use
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App of the month – Ctrip Ctrip Travel is the world’s leading online travel platform. It provides one-stop travel services from transportation tickets to hotels, and even tickets for scenic spots. The cumulative downloads of Ctrip’s APP have exceeded 3 billion, and the ratio of male and female users is relatively balanced, with 50% under
Wechat Video Channel – Short Video Platform Killer? 【Posted on: 2020 October】 WECHAT VIDEO CHANNEL – SHORT VIDEO PLATFORM KILLER? WeChat opened a internal test function of “video channel” in January 2020 has finally officially launched in June. WeChat users now only need to update the WeChat APP to use the “video account” function. Believe
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