September 2022

Why should you promote and sell products on Xiaohongshu? How? 【Posted on: 2019 May】 The rise of Xiaohongshu as a social e-commerce platform has changed online shopping habits. We found that products labelled as “Popular on Xiaohongshu” tend to also be listed as a bestselling item on major e-commerce platforms. Nowadays, to do well on […]

How will the new Xiaohongshu regulations affect you and how can you deal with it? 【Posted on: 2019 May】 On 10 May 2019, Xiaohongshu released its official “Updated Brand Partnership Regulations”. In the past, Xiaohongshu bloggers could become brand partners as long as they have more than 1,000 fans. Since the new Xiaohongshu regulations were

How can brand posts rank higher in Xiaohongshu search results? 【Posted on: 2019 April】 1. Keep your content as original as possible, as the more unoriginal content a post contains, the lower its ranking is likely to be. Of course, this may not be completely unavoidable, in which case, a few tricks will need to

What major content marketing mistake do brands tend to make and how can you avoid it? 【Posted on: 2019 April】 One of the biggest mistakes that brands make when doing content marketing is assuming that spending money equals getting exposure on their content. This is something you especially want to avoid on Xiaohongshu. The more

What kind of content should I put on Xiaohongshu to attract and convert customers? 【Posted on: 2019 April】 3 types of content that you should put on Xiaohongshu to attract and convert customers: 1. Content that reflects real life: such content helps to drive resonance and relatability among customers, which in turn make it easier

How do you leverage Xiaohongshu to create a viral product? 【Posted on: 2019 April】 Product marketing is the main reason why brands look into Xiaohongshu, a truly excellent channel through which you can generate higher brand awareness, maybe even “red-hot viral products”. But in order to achieve that, you need to target users in a

How and when can a brand get started with Xiaohongshu promoted ads? 【Posted on: 2019 April】 To get started with Xiaohongshu promoted ads, first, you’ll need to open a brand account verified by Xiaohongshu. Without an official brand account, posts and promoted content about the brand cannot be distributed by the system. Once you have

How will Xiaohongshu’s tougher supervision of KOL promoted ads impact brands? 【Posted on: 2019 March】 Xiaohongshu recently strengthened its supervision on KOL promoted ads; such ads must be marked clearly, or risk being restricted or even deleted. The impact this has is: Xiaohongshu KOL fees increasing as KOLs are worried that even soft selling will

How can you increase your Xiaohongshu conversion rate to a whopping 85%? 【Posted on: 2019 March】 One of the things that Xiaohongshu does very well in is satisfying the needs of its users, inspiring their behaviours, and shaping their opinions to drive results. A good Xiaohongshu post not only aligns with a user’s values but

Can you register for Xiaohongshu as a Hong Kong or overseas company without a Mainland Chinese business license? How? 【Posted on: 2019 March】 The answer is yes! To register for Xiaohongshu account, you just need your company information, business certification, financial information and brand information. Company information should include manager contact information, business address (as