September 2022

11.11 Ecommerce Platform Chinese Celebrities Marketing Report 【Posted on: 2021 December】 According to the “2021 Double Eleven Data Report” released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still an important means of brand marketing. And this year’s Double 11 marketing content is the main core, and live broadcasts on major

China OTT Commercialization Trends and Media Value Research 【Posted on: 2021 December】 According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased steadily. Compared with 225 million in 2019, the number of OTT (Internet Television) in 2020 has reached 266 million units,

Insights Report – GenZ Consumption 【Posted on: 2021 December】 INSIGHTS REPORT – GENZ CONSUMPTION According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is the largest, approx.149 million people, accounting for 40% of the overall consumption power. Generation Z have strong consumption

Cirium: Chinese Travelers Insights Report 2021 【Posted on: 2021 December】 Recently, Cirium released their latest Traveler Intelligence Report with specific focus on Chinese travelers. Key findings include: 96% of Chinese citizens are either likely to fly in the future (75%) or would consider it but are currently unsure (21%) 81% intend to travel by air

Insight Report – 2021 Marketer’s toolkit 【Posted on: 2021 November】 INSIGHT REPORT – 2021 MARKETER’S TOOLKIT WARC recently released the Chinese report “Marketer’s Toolkit 2021”, which combines the current economic and social challenges, based on effective marketing, based on factual cases, and the “STEPIC” methodology, divided into the following six major themes: Society: Chinese consumers not only