Insight Report – China 2021 National Day Tourism 【Posted on: 2021 November】 INSIGHT REPORT – CHINA 2021 NATIONAL DAY TOURISM Mafengwo conducted a big data analysis based on the travel enthusiasm of this year’s Chinese National Day. The report shows that this year’s “self-driving tour” has become a standard for national travel, and it has […]
China Tech Crackdown – November updates 【Posted on: 2021 November】 CHINA TECH CRACKDOWN – NOVEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update. November has been a very busy month for China policymakers, several new draft
China Tech Crackdown Latest Update on: Anti-monopoly, PIPL, Advertising law Read More »
App of the month – iQiyi APP OF THE MONTH – IQIYI IQiyi is China’s largest online video streaming website. It was established in Beijing in 2010. It is known as “China Netflix”. IQiyi owns massive, high-quality, high-definition online videos, and is a professional online video playback platform. The content of video resources in iQiyi
China New Advertising Format: Video in Advertising (Embedded Video Ad) 【Posted on: 2021 October】 Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video. Source: From iQiyi & Miaozhen Pan-Media Industry Research – Video in广告应用探索指南 Brand advertising can use AI technology to
Driving High-Quality Traffic Through Zhihu 【Posted on: 2021 October】 DRIVING HIGH-QUALITY TRAFFIC THROUGH ZHIHU As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users are characterized by high education, high income, and high consumption. These users have a high degree of
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11.11 Shopping – Tips For Success 【Posted on: 2021 October】 11.11 SHOPPING – TIPS FOR SUCCESS It’s been more than ten years since the first Double Eleven Shopping Festival. It has become one of the most important marketing activities of major e-commerce platforms. As the years have passed, with more insights, the strategy needs to be
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China Tech Crackdown – October update 【Posted on: 2021 October】 CHINA TECH CRACKDOWN – OCTOBER UPDATE We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates. Chinese authorities say progress is being made in their efforts to clean up the
Update on China Anti-monopoly crackdown, PIPL, Advertising law Read More »
App of the month – Jessica’s Secret Jessica’s Secret – Chinese tourist and shopper app for overseas shopping Jessica’s Secret is a price comparison APP for tourism shopping that founded by Jessica’s Group. Jessica’s Secret provides real-time price information of over 900 shopping malls and duty-free shops from 60 countries. The APP act as the
2021 Update to China Advertising law 【Posted on: 2021 September】 2021 UPDATE TO ADVERTISING LAW Chinese talk show host/actor/comedian Li Dan was fined 8.7 billion for improper use of words. Li Dan wrote in the ad copy: “A device that allows women to easily lie down and win the workplace.” Because of this slogan, Li
Douyin Conversion and Consumer Analysis Report 2021 【Posted on: 2021 September】 Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compared with online video advertisements and traditional media advertisements, Douyin users themselves have a higher percentage of e-commerce buyers. The conversion rate after contact
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