App of the Month – Mafengwo APP OF THE MONTH – MAFENGWO MaFengWo (马蜂窝) is the leading travel & leisure platform in China. Initially they started as a platform to share information about travel but went to establish as OTA later. Users on the platform share their journeys, travel tips, itineraries, recommendations, and feedback with […]
MAFENGWO: China Travel SNS Platform and Community Read More »
2022 CHINA’S ENTERTAINMENT LIVE-STREAMING MARKET ANALYSIS 【Posted on: 2022 August】 2022 CHINA’S ENTERTAINMENT LIVE-STREAMING MARKET ANALYSIS With the advent of the 5G era and the uprising trend of live streaming e-commerce that’s driven by the epidemic in recent years, live streaming has grown rapidly and has found its feet in an upward trend in the
CHINA’S ENTERTAINMENT LIVE-STREAMING MARKET ANALYSIS 2022 Read More »
Guide to Mini-program 【Posted on: 2020 November】 GUIDE TO MINI-PROGRAM Mini-program ecosystem has exploded within WeChat friends’ circle and gradually improved its ecology since 2018. Subsequently Alipay, Baidu, Toutiao and major mobile phone manufacturers launched mini program one after another. Focusing on the product development, mini programs are being redefined, improved in capabilities and advanced
2022 INSIGHTS ON CHINESE CONSUMPTION TRENDS IN HONG KONG, MACAO AND TAIWAN 【Posted on: 2022 August】 2022 INSIGHTS ON CHINESE CONSUMPTION TRENDS IN HONG KONG, MACAO AND TAIWAN Since 2020, the epidemic has accelerated the increase in the penetration rate of online shopping around the world, and the cross-border e-commerce industry is at an all-time
Overseas, Hong Kong, Macao and Taiwan Consumption Trend JD Insights 2022 Read More »
Fresh Insights Report for 2020.11.11 【Posted on: 2020 November】 FRESH INSIGHTS REPORT FOR 2020.11.11 The world’s largest shopping festival – Singles’Day has been ended in 2020, Chinese e-commerce giant Alibaba records 498.2 billion RMB (US$ 75.1 billion) in first post-virus Singles’ Day sales, beating 2019 high, and another giant JD.com reached 271.5 billion RMB (US$
Tmall Ecommerce Insights Report for Single Day 11.11-2020 Read More »
Miaozhen Ooh-Monitor 2.0 【Posted on: 2020 November】 MIAOZHEN OOH-MONITOR 2.0 Miaozhen Systems, a leading Chinese third-party advertising technology company, announced that the company has officially launched a new measurement solution named OOH-Monitor 2.0 to further the digitization and transparency of the outdoor advertising industry. Key component of OOH-Monitor 2.0 include systematic self-monitoring, device-level log-level full
Tourism Mini-Program Marketing 【Posted on: 2021 August】 TOURISM MINI-PROGRAM MARKETING With the improvement of the quality of life and the upgrading of consumption, China has become the world’s largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel. This also shows
China Star-rated Hotels Report 【Posted on: 2020 November】 CHINA STAR-RATED HOTELS REPORT Recently China Ministry of Culture and Tourism of China released a statistical report on star-rated hotels. As of Q2 2020, China had 9,923 star-rated hotels registered in the national statistic management system, including 850 five-star hotels and 2,564 four-star hotels. Key Insights from the report:
CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS 【Posted on: 2022 August】 CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS WeChat video account native advertising was officially launched on July 18, opening a whole new advertising scene for WeChat in-feed media. Earlier, WeChat video accounts gradually launched online live broadcasts, rewards,
Insights of WeChat Luxury Brands 2021 【Posted on: 2021 August】 INSIGHTS OF WECHAT LUXURY BRANDS 2021 “The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. WeChat is a social messaging and media platform launched in 2011, expanded the range
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