September 2022

China Regulations – Why Did Didi Get Fined US$1.2 Billion? 【Posted on: 2022 August】 CHINA REGULATIONS – WHY DID DIDI GET FINED US$1.2 BILLION? With the increasingly strict implementation of China’s regulatory policies, it is not surprising to find that China is reviewing major leading platforms with unprecedented intensity, and issuing “sky-priced fines” to platforms […]

China Tech Crackdown – Anti-monopoly Fines 【Posted on: 2021 August】 CHINA TECH CRACKDOWN – ANTI-MONOPOLY FINES In recent weeks, China has been enacting several new laws to protect sensitive data, prevent misuse of personal information & reign in anti monopolistic behaviour. In this series of articles over the next several months, we will be looking

Sports Marketing Trends during Tokyo Olympics 【Posted on: 2021 August】 SPORTS MARKETING TRENDS DURING TOKYO OLYMPICS As the Covid-19 pandemic ravaged multiple countries in 2020, most major sporting events slated for 2020 were postponed. 2021 will be ushered in a “sports year” with multiple international & domestic sporting calendar events. For the first time in

CHINA B2B MARKETING – IS SHORT VIDEO APPLICABLE TO ENTERPRISES? 【Posted on: 2022 July】 CHINA B2B MARKETING – IS SHORT VIDEO APPLICABLE TO ENTERPRISES? In China’s internet environment, the short video refers to video content that is less than 5 minutes long and spread through new media platforms such as social media, search engines, and

11.11 Past Report & Strategy 【Posted on: 2020 October】 Singles’ Day (11.11) – The Mother of All E-Commerce Holidays. 2020 will marks the 12th anniversary of 11.11 Global Shopping Festival. The shopping festival, started as an Alibaba phenomenon, has spread beyond Tmall and Taobao to other e-commerce operators, as well as bricks-and mortar stores. What

JD.com Mini-Program 【Posted on: 2021 August】 JD.COM MINI-PROGRAM JD Mini Program platform was officially released on April 22, dedicated to bringing new services and new experiences to consumers. The mini-program will support self-operated stock and automatic activation of POP merchants, new types of non-e-commerce businesses to participate in the mini-program ecosystem. Merchants who join the

NEW CONSUMPTION TRENDS IN CHINA – 2022 MID-YEAR REPORT  【Posted on: 2022 July】 NEW CONSUMPTION TRENDS IN CHINA – 2022 MID-YEAR REPORT As we cross the middle of the year China has been through a sea of changes as it grappled with a serious coronavirus outbreak. Several industries are particularly popular in the first six

A Necessary Marketing Tool for Marketer in 2020 【Posted on: 2020 October】 A NECESSARY MARKETING TOOL FOR MARKETER IN 2020 Sorting out some tools that you must know as a marketer. The following planning tools can help the marketing planner to complete the planning work smoothly. 1. Taobao series background data SYCM（生意参谋） Marketers can use