App of the month – Ctrip Ctrip Travel is the world’s leading online travel platform. It provides one-stop travel services from transportation tickets to hotels, and even tickets for scenic spots. The cumulative downloads of Ctrip’s APP have exceeded 3 billion, and the ratio of male and female users is relatively balanced, with 50% under […]
Wechat Video Channel – Short Video Platform Killer? 【Posted on: 2020 October】 WECHAT VIDEO CHANNEL – SHORT VIDEO PLATFORM KILLER? WeChat opened a internal test function of “video channel” in January 2020 has finally officially launched in June. WeChat users now only need to update the WeChat APP to use the “video account” function. Believe
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2022 CHINA E-COMMERCE 618 INSIGHTS REPORT 【Posted on: 2022 July】 2022 CHINA E-COMMERCE 618 INSIGHTS REPORT The pandemic has affected the macroeconomic situation, 618 is the second largest and one of the very important shopping festivals in China, it is the key event for all e-commerce merchants to compete for traffic and obtain sales, thus
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Macau is now Fully Open Border, and Ready to Welcome all over China Visitors 【Posted on: 2020 October】 MACAU IS NOW FULLY OPEN BORDER, AND READY TO WELCOME ALL OVER CHINA VISITORS The Macao SAR government has announced that from September 23, 2020, Macao will be fully open to the Chinese mainland traveller. All residents
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Primer on Digital Advertising in China 【Posted on: 2020 October】 PRIMER ON DIGITAL ADVERTISING IN CHINA After spending over 6 months building one of the largest repositories of digital advertising and digital apps in China, we are pleased to release the primer for free. We will be updating the deck regularly to add more information
Douyin 618 Shopping Festival Ecommerce Report 2021/b> 【Posted on: 2021 July】 According to the statistics of the Feigua data platform “2021 Douyin 618 Good Things Festival”, the volume of the Douyin 6.18 Good Things Festival in 2021 will be 36.04 billion, and the total live broadcast time will be 2,852 hours. Over 153 live broadcast
2022 CHINA MOBILE NETWORK’S INTERNET BLUEBOOK REPORT 【Posted on: 2022 July】 2022 CHINA MOBILE NETWORK’S INTERNET BLUEBOOK REPORT According to the 2022 China Mobile Internet Development Report” by the People’s Daily Online Research Institute, there are five major trends in China’s mobile Internet development: industrial application of the Metaverse, anti-monopoly to maintain a healthy market
China‘s Network Live-streaming Marketing Supervision is Coming Soon 【Posted on: 2020 September】 Livestream selling is all the rage in China, but recently Chinese regulators are preparing to impose new regulations on the booming use of live streaming. It aims to form a long-term mechanism to rectify abuses such as sales of counterfeit products, false advertising
China‘s Network Live-streaming Marketing Supervision is Coming Soon Read More »
Angela Zhang’s First Douyin Commercial Live-streaming 【Posted on: 2020 September】 ANGELA ZHANG’S FIRST DOUYIN COMMERCIAL LIVE-STREAMING Starry Asia Entertainment and us (OctoPlus Media) have just recently completed Angela Zhang’s first-ever live-streaming event and it has been a huge success. We were able to hit multiple milestones during the event. Our team has worked hard together
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JD & TMALL & SUNING & PDD 618 Sales Comparison Report 【Posted on: 2021 July】 The 6.18 promotion is the last opportunity for merchants in the first half of the year. According to the analysis of Star Chart data, this year’s merchants on various platforms have not only increased their subsidies and discounts and increased
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