New Wechat Function – Fingertip Search 【Posted on: 2020 September】 Recently, Tencent WeChat team officially launched a new search function called “fingertip search”, which allow users press text, and search directly without leaving the WeChat interface. With this function, users can search the content they want in the dialog box more directly, quickly and conveniently. […]
App of the month –Douyin Douyin, the Chinese version of Tiktok, with more than 400 million DAU, it’s a leading short video app owned by ByteDance. In reality, TikTok and Douyin are two separate apps for different markets; Douyin is for China launched in 2016 while TikTok for English speaking markets, launched in 2017. The
Hainan Travel Insights 【Posted on: 2020 September】 HAINAN TRAVEL INSIGHTS Hainan has become a hot destination for travel this year. With gold-sand beaches, balmy weather & a tropical paradise it has always enjoyed a special status to attract the local domestic market. With Covid-19 pretty much decimating international travel, most Chinese travellers are content with
Douyin Available On Desktop, Launched Web Version 【Posted on: 2021 July】 Douyin, the Chinese version of TikTok, is now available on the desktop. On June 21, 2021, Douyin officially launched the internal beta of the web version, and its official website page has also been revised. The new version can watch videos, like, view comments
2020 XHS Mid-year Beauty Industry Report 【Posted on: 2020 September】 2020 XHS MID-YEAR BEAUTY INDUSTRY REPORT In order to have a better insight into the beauty industry and understand the changes in the beauty industry in 2020, XHS and the international market research company Ipsos jointly published the latest Mid-Year beauty insights Report. The report
App of the month – XIAOHONGSHU Xiaohongshu, also known as Little Red Book, It’s one of the largest and fastest growing social e-commerce apps in China, and unlike other e-commerce platforms, it started as a community where users can post product photos with reviews and tips for other users to read, comment, and save to
Xiaohongshu – Content seeding Strategy 【Posted on: 2021 July】 XIAOHONGSHU – CONTENT SEEDING STRATEGY Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in
Content Marketing Suggestions on Xiaohongshu – Guide on Brand Seeding Read More »
China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage 【Posted on: 2020 August】 CHINA BLOCKED THE LIVE-STREAMING OF “BIG STOMACH KING” IN FIGHT AGAINST FOOD WASTAGE The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online eating programmes that
China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage Read More »
China’s Largest Travel Agency and an E-commerce Giant join forces to expand Cooperation in Tourism and E-commerce 【Posted on: 2020 August】 CHINA’S LARGEST TRAVEL AGENCY AND AN E-COMMERCE GIANT JOIN FORCES TO EXPAND COOPERATION IN TOURISM AND E-COMMERCE During the COVID-19 epidemic, cross-border cooperation has become one of the major expression of the transformation of
Apple Search Ads in China 【Posted on: 2021 July】 APPLE SEARCH ADS IN CHINA Finally! Apple Search Ads has arrived in mainland China! On June 22nd 2021 Apple announced the long-awaited launch of Search Ads on the Apple App Store in Mainland China. With around 22% China mobile market share, taking advantage of Apple Search
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