September 2022

China Marketing Insights Monthly Newsletter [November 2020] Hello, Welcome to our November Newsletter. November is traditionally the “shopping month” with Singles day the sole highlight of the month. Last month we had provided our insights, guide & strategy for effective 11.11, and we were spot on with our recommendation on effective strategy. This year the […]

China Marketing Insights Monthly Newsletter [October 2021] Hello, Welcome to our October Newsletter. Tech crackdown is getting serious traction. We cover some of the major developments this month – LinkedIn scaling down in China, opening up of walled gardens, ban on cross-border transfer of data, approved news outlets & ban on private capital in news

China Marketing Insights Monthly Newsletter [August 2021] Welcome to our August Newsletter. China tech crackdown is in full swing. We start our issue with the latest round of anti-monopoly fines meted out to some of the biggest tech companies. This is the first of series of articles we will focus on to understand the changes

China Marketing Insights Monthly Newsletter [July 2021] Hello, Welcome to our July Newsletter. You might have read several news about stricter data privacy control in China, several apps removed from stores, no new user registrations, multiple companies have pledged to follow new guidelines, Alibaba and Tencent are opening up their respective ecosystem to each other.

China Marketing Insights Monthly Newsletter [October 2020] Hello, Welcome to our October Newsletter. October was seen as a barometer for China’s domestic travel confidence. And the numbers so far have not disappointed. Total domestic tourist exceeded 637 Million although a bit lower compared to last year, a Y-O-Y recovery at 79%. Spending also was at

China Marketing Insights Monthly Newsletter [June 2021] Hello, Welcome to our June Newsletter. 6.18 shopping festival has recently concluded – A total of 250,000 brands participate in this year’s Tmall 618, which is 2.5 times that of last year. A total of 13 million products participate in offering discounts, of which 1.4 million are new

China Marketing Insights Monthly Newsletter [May 2021] Hello, Welcome to our May Newsletter. Labour Day holiday in China has recently ended and once again we are seeing encouraging signs based on domestic travel. Ctrip data shows an increase of 30% from pre-pandemic levels, 2 key trends include more luxury travel and group tours giving way

China Marketing Insights Monthly Newsletter [April 2021] Hello, Welcome to our April Newsletter. May holiday will be upon China soon & everyone is watching the travel pattern very keenly. Ctrip is predicting that Macau travel will be larger than pre-pandemic 2019 trips. Both airline & hotel prices have sky-rocketed in the last month and there

China Marketing Insights Monthly Newsletter [November 2021] Hello, Welcome to our November Newsletter. As we draw closer to the end of another turbulent year, we see more optimism ahead! Tech crackdown is relentless, we see more heavy-handedness from Beijing and we round up some major news in our November update. In this issue, we look