October 2022

Content Seeding in China – How Brands can Increase Sales through Content Seeding In China, it is very common for brands to adopt product-craving strategies on social media to attract more consumers and increase sales. Content such as recommendations for good items and sharing experiences are common ways of product craving. They target users’ desire […]

China Regulations – Provisions on the Administration of Internet Pop-up Information Push Services This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, March update, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising, IP Location Regulations , Didi US$1.2 Billion Fine, Measures for Security Assessment of Data Export China’s new regulations on

Finally! OctoPlus can now Target Xiaohongshu Ads to Specific Overseas Countries! Breaking news on Xiaohongshu: OctoPlus Media can now help you run Xiaohongshu paid advertisements targeting the worldwide audiences, which is a great breakthrough as XHS ad could only target whole China geographically. Xiaohongshu is known globally as “China’s Instagram”. Xiaohongshu is the largest lifestyle

Toutiao Officially Access Douyin E-commerce! Adding Shopping Channel Linked to TikTok’s Chinese version, Douyin. On 20 October (yesterday), Toutiao APP launched a shopping channel. This channel is located in the function bar of the search result page. Users can search for products in the form of search keywords and place an order for purchase. The

WeChat Launches WeChat Search Ads! Newest WeChat Ad Targeting Keywords Search From 20 October, WeChat Search Ads has officially launched! It is an advertisement displayed on the WeChat search result page based on the WeChat ecosystem. Buying method is based on performance (CPC). WeChat Search Ads – Search Entry There are four main types of