July 5, 2023

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

China’s Generation Z: Understanding the Impact of Generation Z in Chinese Market China’s Generation Z, also known as the “00s” or “post-2000s” generation, represents a cohort of young individuals who have grown up in an era of technological advancements and rapid economic development. This article provides key insights into the Generation Z population based on

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

China Luxury Market: Adapting to Chinese Consumer Preferences in the Luxury Market China is growing rapidly, and Chinese consumers are becoming increasingly sophisticated The luxury market in their tastes. The study conducted by KPMG explores the changing landscape of luxury consumption in China and identifies five key personas that luxury brands need to understand to