Summary of the 2023 Silver Economy Insights Report Key Highlights: User Growth and Engagement: Silver economy users have reached 325 million, showing a 7.6% YoY increase, constituting 26.5% of the total internet population. Per capita usage of apps and WeChat mini-programs continues to grow, reaching 127.2 hours, a 5.2% YoY increase. The silver demographic is […]
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TikTok Shop’s AI Identifies Products in Videos for Seamless Shopping Image by rawpixel.com on Freepik TikTok is currently in the experimental phase of testing a cutting-edge artificial intelligence tool designed for its e-commerce platform, TikTok Shop. This innovative tool employs advanced machine-object detection to analyze videos, accurately identify featured items, and subsequently recommend similar products
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Strategic Little Red Book Management: A Deep Dive into Platform Rules and Prohibited Behaviors Little Red Book Community Rules Center Usage GuidelinesLittle Red Book Community Rules Center – Helps everyone understand platform rules comprehensively, including interpreting community conventions, review and messaging rules, and records of note violations. This assists in better addressing questions during note
Overseas Brand Little Red Book Influencer Seeding Marketing Four-step Method Influencers are the communicators of brand marketing. Through the dissemination of influencer content, the value of brand content in various circulation channels is increased, trust with users in the brand and product is enhanced, narrowing the distance between influencers and consumers. Influencers act as the
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KOS/KOC/KOL Little Red Book (Xiaohongshu) Seeding Comprehensive Analysis Explore the world of KOS, KOL, and KOC marketing and discover the advantages of each in promoting your brand. What is KOS? KOS (Key Opinion Sales) refers to strong content creators who possess professional sales skills and extensive knowledge about specific industries and brands. KOS is generally
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