2024 Rednote (Xiaohongshu) Luxury Gifting and Fashion Trends
Discover Xiaohongshu's top luxury and fashion trends for 2024, from soaring searches in luxury gifting to winter fashion must-haves.
Need expert guidance? Contact OctoPlus Media today to elevate your Xiaohongshu campaigns and maximize results!
Luxury Gifting Trends That Define the 2024 Festive Season
Did you know? Searches for “luxury gifting” on Xiaohongshu have grown by over 50% in 2024 compared to 2022! By the end of 2024, Christmas and New Year traffic is expected to rise by 30%, with a surge in interest starting as early as November.
Starting from November 2024, Xiaohongshu has observed a clear rise in searches, with Apparel (+73%), Jewelry (+56%), and Bags (+28%) emerging as the most promising categories for the year-end gifting season. These trends highlight key opportunities for brands during the festive period. Now is the perfect time for brands to shine by strategically placing targeted keywords to capture the growing audience.
The steady growth of self-gifting and partner gifting continues, but gifting friends (+50% in November) and gifting family (+30% in November) are rapidly gaining momentum, presenting new opportunities for brands to align their holiday campaigns with these emerging trends.
Maximizing Impact with Strategic Keywords
- Michelin Restaurant Dates: Searches surged by +60%in November.
- Date Outfits: Experienced a significant +240%rise in search volume.
- Friends Gathering: Saw an incredible +860%increase in search interest.
Brands can leverage these rising trends by incorporating targeted keyword placements into their marketing strategies to align with consumer preferences.
Luxury Bag Trends Driving Festive Searches on Xiaohongshu
- LV Bags: An impressive +1057%growth in search volume during November.
- Chanel Bags: Showed remarkable popularity with a +327%increase in searches.
- Dior Bags: Experienced a solid +85%rise in search interest.
Brands can tap into these categories to align their marketing strategies with Xiaohongshu’s festive trends, leveraging luxury gifting opportunities to capture consumer attention.
Jewelry Trends Shaping Festive Searches on Xiaohongshu
- Van Cleef & Arpels’ “2024 Christmas Limited Edition”: A breakout luxury item with search volume soaring 113times in November.
- Date/Party Jewelry: Popular during the festive season, achieving a +52%increase in search interest.
- Jewelry Styling: Showcased strong growth with a +142%rise in searches.
Brands can focus on luxury and event-oriented jewelry categories to align with Xiaohongshu’s festive gifting trends and capture consumer attention.
Xiaohongshu's Winter Fashion Favorites See Explosive Growth
- Down Jackets: Leading the way with an incredible +4697%surge in November searches.
- Sweaters: Popular for cozy styling, with a +2854%jump in interest.
- Trench Coats: A timeless winter piece, growing by +340%.
Winter apparel trends present a golden opportunity for brands to engage with Xiaohongshu’s fashion-savvy audience this festive season.
Rising Trends for Winter Must-Haves on Xiaohongshu
- Barn Jackets: Dominating winter style with a massive +1300%increase in searches.
- Leather Bags: A classic accessory gaining a +270%boost in interest.
- Knee-High Boots: A staple for winter fashion, growing by +100%.
Prepare Your Brand for the Next Gifting Season with OctoPlus Media!
The 2024 festive season offers a wealth of opportunities for brands to shine on Xiaohongshu. By leveraging strategic keyword placement and aligning with trending categories, your brand can capture consumer attention and drive engagement like never before.
OctoPlus Media specializes in helping brands thrive in the Xiaohongshu ecosystem. Need help optimizing your campaigns? Contact us today and make your brand the star of the gifting season!
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