1. Spending Patterns

• Budget Distribution: Over half of tourists spend between ¥2,000-¥5,000, with 30% allocating ¥5,000-¥10,000. Shopping accounts for over 20% of expenses for most, with 10% dedicating more than 30%.
• Higher Spending Among Outbound Tourists: International tourists exhibit significantly higher shopping expenditures compared to domestic tourists.

2. Shopping Habits

• Proactive Shoppers: 95% of tourists shop during trips, with over 70% planning in advance.
• Education and Intent: Higher education levels correlate with stronger shopping intentions, particularly among postgraduate travelers.
• Meticulous Planning by Outbound Tourists: Nearly 80% of international travelers prepare detailed shopping plans.

3. Shopping Destinations

• Main Venues: Popular locations include commercial streets, unique markets, and large malls.
• Specialty Spots: Cultural parks, scenic areas, and duty-free stores offer diverse shopping experiences.
• Shopping Villages: Featuring discounted luxury goods and curated experiences, these are prime attractions.

4. Product Preferences

• Local Specialties: Tourists favor handcrafted items, regional delicacies, and cultural products.
• Fashion and Luxury: Clothing, jewelry, and cosmetics are highly sought after by nearly 70% of shoppers.

5. Influencing Factors

• Product Attributes: Cultural value, quality, price, and portability play key roles.
• Social Media Impact: Recommendations on platforms like Xiaohongshu and Douyin influence 40% of decisions.
• Service Excellence: Positive attitudes, easy payment options, and after-sales support enhance satisfaction.