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February 2025

seeding campaigns. Rednote, Xiaohongshu, Audience targeting

Rednote (Xiaohongshu) Marketing 2024: Seeding Campaign Strategies

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who […]

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Brand Fusion: The Future of TikTok Advertising in 2025

Brand Fusion: The Future of TikTok Advertising in 2025

Brand Fusion: The Future of TikTok Advertising in 2025 Embracing ‘Brand Fusion’ on TikTok in 2025 As TikTok continues to dominate the social media landscape, brands are seeking innovative ways to connect with audiences. TikTok’s 2025 “What’s Next” report introduces a pivotal concept for marketers: Brand Fusion. This trend emphasizes the importance of brands becoming

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