April 7, 2025

21st Century Business Herald: A Pioneer in Digital Financial Media

As one of China’s leading financial media brands, 21st Century Business Herald leverages a robust multimedia ecosystem—spanning websites, mobile apps, and major social platforms—to ensure precise brand communication. Since its inception, the outlet has seamlessly integrated digital content and diverse services, blending traditional and emerging media to build multi-dimensional communication channels that support both global reach and local relevance for businesses.

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1. Audience Profile: The “Three-High” Attributes of 21st Century Business Herald Readers

Analysis of 2023 user data reveals that 21st Century Business Herald’s readership demonstrates distinctive “three-high” traits—high authority, professional expertise, and broad influence.

High Decision-Making Group (35%)
• Regional heads in China for 62 Fortune 500 companies
• Board members from over 400 China A-share listed companies
• Senior executives from leading financial institutions at regional director level or above
High Professional Group (28%)
• Investment and research teams from China’s top 50 public mutual funds
• 86% coverage of Qualified Foreign Institutional Investors (QFII)
• Private equity professionals with average decision authority of USD 230 million

Case in Point: A European sovereign wealth fund detected early signs of China’s new energy subsidy policy adjustment via the Nan Cai Data Terminal and promptly reallocated USD 3 billion in portfolio assets.

3. High Influence Group (20%)
• Frequently cited by the Development Research Center of the State Council
• 73% subscription rate among provincial-level Development and Reform Commission officials
• Widely used as core academic reference by economics departments at top universities

Latest Highlight: At the 2024 National People’s Congress, over 200 NPC and CPPCC delegates referenced the Macroeconomic Policy Interpretation special issue as official policy material.

2. Digital Innovation Empowering Global Expansion

Since acquiring its internet news license, 21st Century Business Herald has fast-tracked its digital transformation through a robust portfolio of data-driven news products. At the heart of this transformation lies its flagship platform, complemented by an expanding network of digital channels that deliver timely, in-depth financial news to both domestic and global audiences. Through strategic global partnerships, the Herald continues to broaden its international influence and reach.

As part of its transformation, 21st Century Business Herald has built a comprehensive data value chain to empower investors, enterprises, and policy stakeholders:

Top 500 Market Cap of Chinese Listed Companies
Published quarterly, this flagship report tracks 32 key financial indicators and is cited by 87 international institutions, including JPMorgan and UBS.
Top 100 GDP Cities
This dataset introduces cutting-edge metrics such as the Nighttime Light Index, serving as a vital tool for multinational corporations conducting city-level market segmentation across China.

With these offerings, 21st Century Business Herald not only informs but also enables strategic decisions across borders and sectors.

3. Maximizing User Engagement Across Platforms

21st Century Business Herald actively engages its audience across China’s top social platforms—including WeChat, Weibo, and Douyin—solidifying its leadership in the digital media landscape. With a loyal and expansive user base, the platform delivers high-quality content that drives meaningful user interactions and amplifies reach across channels.

Its official WeChat account has surpassed 2.3 million subscribers, generating over 130 million article views annually. Meanwhile, its Douyin and Weibo channels maintain high levels of user engagement, fueling ongoing growth in brand visibility and audience loyalty.

4. Innovative Storytelling: From Data to Video

In addition to in-depth financial analysis, 21st Century Business Herald actively pioneers new content formats to better inform and engage its audience. Its Data Insights section introduces interactive storytelling tools—charts that reveal trends, videos that simulate real-world scenarios, and H5 formats that invite exploration—making complex financial topics easier to understand and more engaging to experience.

Video has also become a core strength of the brand. Through strategic partnerships with platforms such as Bilibili and Douyin, the Herald has expanded its reach with high-quality short videos, insightful interview programs, and exclusive digital series. These offerings continue to strengthen the brand’s influence and deepen its connection with a new generation of financial readers.

5. Amplifying Influence Through Strategic Collaborations

In addition to original reporting, 21st Century Business Herald partners with leading enterprises and media outlets to co-create and amplify high-value content. Through strategic partnerships, content integration, and joint releases, the publication has not only expanded its media influence, but also enabled its partners to strengthen market recognition and brand equity.

For example, in collaboration with Tencent Cloud, the Herald launched China’s Trend Economy: Top 100 Influencer Cities of 2021. This nationwide ranking sparked widespread attention and provided businesses with actionable insights for precision targeting and enhanced brand visibility.

6. Innovation Meets Strategy: A Unified Approach

Through ongoing digital transformation and a robust multi-platform presence, 21st Century Business Herald continues to expand its influence across domestic and global financial media. With authoritative content, precise data insights, innovative video formats, and strong social media engagement, it has become a trusted partner for brands seeking to communicate effectively in the digital age.

OctoPlus Media shares this vision, bringing over a decade of expertise in the Chinese market to help brands thrive locally and internationally. Our integrated solution suite includes Baidu SEO and CSEO, WeChat advertising and content strategies, Mini Program development, and China Data Bank (CDB) + DSP targeting. Powered by innovative strategies and actionable insights, we accelerate brand digital transformation.

Feel free to contact us to discuss your needs and obtain 21st Century Business Herald’s Media Kit.