Miaozhen, a leading Chinese third-party advertising technology, announced OOH-Monitor 2.0, tracking outdoor ad
【Posted on: 2020 November】
Miaozhen Systems, a leading Chinese third-party advertising technology company, announced that the company has officially launched a new measurement solution named OOH-Monitor 2.0 to further the digitization and transparency of the outdoor advertising industry.
Key component of OOH-Monitor 2.0 include systematic self-monitoring, device-level log-level full monitoring, and minute-level real-time monitoring. While fully protecting the rights and interests of brand release, outdoor media value is presented more truly and accurately.
At present, OOH-Monitor can cover nearly 10 million screens in 100+ cities from tier 1 city to tier 5 city, including smart screens, LED screens, LCD screens, car screens, etc. Covering buildings, MRT, airport, outdoor screen, hotel, cinema and other major work and life scenes. Based on different monitoring requirements, OOH Monitor can use SDK, API, customization and other measurement technologies to realize monitoring, and at the same time provide offline audience measurement services based on OTC (advertising visibility measurement) technology.
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