How to Market for a Beauty Brand Repositioning in China via WOM Marketing
Summary
- A multinational beauty conglomerate sought our help in repositioning their brand and product image from one for middle-aged consumers to one loved by the younger generation.
Achievement
- Through CSEO efforts spanning only half a year, the brand has successfully appealed to younger buyers, with a noticeable increase of consumers aged 20-30 years old
- Exposure from Baidu CSEO articles increased from 5,000 to 30,000; and Baidu negative search results were reduced to zero
Content Angle
- What age is XX makeup most suitable for? Different products for different ages
- What is XX makeup really like? My must-buy beauty product
SEO keyword results
- ‘What age is XX makeup most suitable for’: #1 and #2 on Baidu
- ‘What is XX skincare like’: #2 and #5 on Baidu
