Chinese Travellers and HNWI Tourists Marketing | China Data Bank | Marina Bay Sands, Singapore
To attract tourists who are visiting Singapore to book the Marina Bay Sands
Project Overview
- Advertiser: Marina Bay Sands, Singapore
- Objective: To attract tourists who are visiting Singapore to book the Marina Bay Sands
Highlights
- To increase the hotel bookings by targeting tourists who have purchased air tickets from China to Singapore, especially family that are about to visit Singapore.
Results
- The booking rate increased by 20% as compared to the same period of last year.
- The search index of Marina Bay Sands in Singapore increased by 300% during the campaign period.
