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Precisely Target Overseas Chinese Citizens and International Students on DSP | China Data Bank | Sydney Water, Australia

To target the Chinese audience in Sydney for their conserve water ads

China Data Bank, China DSP - Sdyney Water
China DSP campaign to target overseas Chinese

Project Overview

  • Advertiser: Sydney Water
  • Objective: To target the Chinese audience in Sydney for their conserve water ads

Highlights

  • Accurately targeted the Chinese audience in Sydney and recorded great ads performance

Results

  • Managed to reach 90% of Chinese audience in Australia
  • Number of shares is great which met the expectation of Australia government
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