Sasa Hong Kong - Expand search channels to obtain more search presence and revenue
Expand into 360 and Sogou to cover over 95% of the search market share in China
Project Overview
- Advertiser: Sasa Hong Kong
- Project Overview: Client has no previous China presence other than Baidu and was managed by a 4A’s agency.
- Objective: Expand search channels to obtain more search presence and revenue.
Strategy
- Expand into 360 and Sogou to cover over 95% of the search market share in China
Results
- By helping them expand across channels like 360 and Sogou, we helped to build a new revenue stream for them by converting increased brand awareness to increased revenue with over 3MM generated in 6 months.
