Marketing to Confirmed Chinese Travellers to Destination | China Data Bank | IMM Mall, Singapore
Create Awareness among Chinese Tourist & visit the mall
Project Overview
- Advertiser: IMM Mall
- Objective: Create awareness and drive footfall to the outlet mall
Strategy
- OctoPlus Solution: China Data Bank + DSP
- Location: China (in-bound) & Singapore (in-market)
Results
- Keyword targeting
- Luxury travelers, past overseas purchase audience
- Confirmed Singapore travelers