WeChat Content Marketing Strategy for Cross-border Payment Brand
Promote cross-border business to targeted audience by sharing knowledge about cross-border business via live webinars.
Project Overview
- Advertiser: WorldFirst
- Objective: Promote their cross-border business to targeted audience by sharing knowledge about cross-border business via live webinars.
Content / Strategy
- How European and American markets use Tophatter for advertising and inventory?
- How Amazon select products?
- How to use promotion to boost traffic accurately?
Results
- Hundreds of viewers per session.
- User registration have increased significantly.
- Brand awareness and user retention have improved.
