WeChat Livestream to Boost Beauty Product Ecommerce Sales
Sell products to Official Account Fans, fans communities, physical store customers via live streaming.
Project Overview
- Advertiser: Perfect Diary Beauty
- Objective: To sell their products to their Official Account Fans, fans communities, physical store customers via live streaming.
Content / Strategy
- 50 make-up artists from different stores live stream simultaneously from the retail stores.
- Make-up artists recommend and try-out the products based on customers profile, and at the same time arrange some lucky draws and discounts to boost the sales.
Results
- Over 1.1M RMB of sales made in the 2-hour live stream.
- Over 100K viewers per store.
- Over 3X better conversion rate via live streaming.
