Baidu SEM Case on Immigration and Moving Business
Analyze products/services under the brand, highlight the features and value-added service. Campaign launches with targeted audiences in first tier cities using high-end preference keywords bidding
Project Overview
- Advertiser: Crown Relocations
- Objective: Crown relocation would like to increase brand awareness and website traffic. Attract high net worth individual and promote international branding in China.
- Challenge: Due to the impact Covid-19, the overall cost on all digital platforms has increased
Strategy
- Analyze products/services under the brand, highlight the features and value-added service. Campaign launches with targeted audiences in first tier cities using high-end preference keywords bidding.
Results
- The overall project conversion cost has been greatly optimized
- Brand awareness and sales increase
