Xiaohongshu KOL & Mass Influencer WOM Seeding | Fashion Brand, Japan
Summary
Through content seeding to attract users to pay attention to both online and offline stores. OctoPlus Media optimizes the ranking of Japanese classic sports fashion brand, Onitsuka Tiger’s brand keywords, and general keywords.
Achievements
Successfully ranked 6 keywords on XiaoHongShu’s first search results page and appeared as the first search result.
Based on the offline activities carried out by Onitsuka Tiger, keywords of specific locations are added to attract users to visit their offline stores.
Generate exposure for the brand, establish brand exposure in the core keywords, and attract users to participate and interact.
Additional Bonus Effect: When searching for [Sakura Shoes], the drop-down keywords menu will appear associative keywords such of [Sakura Shoes Onitsuka Tiger]
SEO keyword
Sakura Shoes
Must-go places in Chengdu, Taikoo Li
Beijing SKP Store Visits
Chengdu Taikoo check-in
Summer all-match sandals
Shenzhen Wanxiang Tiandi
