What is “WeChat Pay”?
【Posted on: 2019 March】
Tencent and Alibaba, China’s two biggest internet companies took the country by storm with their payment products WeChat Pay and AliPay. In first and second-tier cities there, going completely cashless is made possible through smartphones.
Just by opening WeChat, you can use your WeChat Wallet and pay via card or QR code. WeChat supports social payment, app payment, and even payment within Mini Programs and local apps.
Why is WeChat Pay so important for marketers? Because besides being an extremely convenient means of payment, merchants can launch marketing campaigns such as red envelopes, vouchers, discounts and more. This is one of WeChat’s best features from both a payment and marketing standpoint. Compared to other payment methods in the world, there is none that quite integrates payment and CRM marketing as perfectly as WeChat does. So whether you’re looking to target Chinese tourists or enter the China market, WeChat Pay opens the door to communicating with its 900 million Chinese users.
Here at OctoPlus, we provide merchants with an all-in-one solution that includes Visa, Mastercard, UnionPay, WeChat Pay and AliPay. More importantly, we can create a “Smart Marketing” strategy on WeChat for you, so you can market to Chinese customers with ease. https://www.octoplusmedia.com/knowhows/
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