What is Xiaohongshu?

Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. As of October 2018, it has more than 150 million users, most of which are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos and other formats on the platform. Its very active community creates billions of posts every day, covering a diverse range of topics such as lifestyle, beauty, food, travel, entertainment, fitness and more.

Get in touch with our team today to learn more about how you can get started on Xiaohongshu. Stay tuned as we answer more of your questions about Xiaohongshu in our Xiaohongshu Q&A 30 Series.