Difference between WeChat Mini Program and H5 微信小程序與H5頁的區別
Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5.
H5頁面與小程序的區別一眼看上去不算太大，那他們有什麼區別，以及我們這兩者之間我們應該選擇開發哪一種呢？Presented by:
Cover topics:
Knowledge and strategies for eCommerce marketing in China – B2C market in China, marketing tools in China, etc.
◆ Hilson Hong
China Marketing & Cross Border Ecommerce Coach
Hilson has previously worked at WeChat, had taken care of many crossborder WeChat projects such as Mannings mini program mall, Heytea mini program overseas payment; Macau electronic consumer voucher…
Now with OctoPlus Media, Hilson would like to help Global brands leverage a mix of innovative marketing solutions to succeed in China.
用戶體驗
儘管小程序被定義為輕量級的工具，但是用戶在原生廣告的體驗上反而不會太差。用戶的原始數據和記錄都會被自動儲存，不會因為操作的中斷而受到影響。
而H5頁面呢，則在每次打開的時候都需要重新加載，如果我們的操作中斷了，只能重新打開頁面，相比較之下，H5頁面的用戶體驗就會比較差一點。
入口差異
微信小程序有超過60個自有流量入口。微信“搜一搜”的搜索窗口，線下掃小程序碼，甚至是聊天窗口下拉的歷史訪問記錄等都可以進入小程序。用戶可以很方便的開啟和使用。相比較之下，H5就沒有那麼多方式。商家需要做持續的推廣才可以令用戶能夠 有打開頁面的途徑。從這一點來說，H5這種方式的引流效果就不如小程序便捷。
總結
小程序和H5的主要差別就在於用戶體驗和流量入口兩個方面。兩者對比之後我們也可以發現如果是在微信的體系內進行推廣的話，小程序對於在用戶體驗和引流方面更具有優勢。但如果只是做些比較簡單的品牌或者活動展示，H5也是一個不錯的選擇。還有一點，小程序始終是處於微信環境內的，如果不想局限於微信做推廣，那H5的地位依舊無法替代。
想了解更多，關注我們的頻道，獲取更多WeChat marketing知識。
Learning from China Marketing Academy? You will never regret doing so because you will:
- Equip yourself with the latest trends and strategies and develop your career by producing better marketing results for your company.
- Expand your knowledge of Chinese digital marketing by learning new skills and filling in the gaps.
- Create more possibilities for yourself. Understanding the ins and outs of effective marketing in China is important for any organization seeking to grow internationally.
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