OctoPlus Media spoke at Chat conference sharing their unique experiences in leveraging WeChat Smart Ecosystem for Chinese cross-border shoppers

2019 May, Hong Kong OctoPlus Media Global Limited Business Manager Mario Chow gave a speech at Chat conference sharing their unique experiences in leveraging WeChat Smart Ecosystem for Chinese cross-border shoppers.

In his speech, he staged that Chinese tourists have changed the marketing directions by using WeChat. He pointed out that these cross-border shoppers can complete their whole shopping journey starting from research stage to the payment stage by WeChat. To leverage the WeChat Smart Ecosystem, Mario broke down these customer behaviors into  4 stages and proposed different strategies and touch-points that can practice in WeChat to gain effective branding and marketing results.

Affluent Chinese tourists will base most of their travel-related decisions on the reviews left by other travellers online. They will compare different destinations and search for discount and deals on Baidu and travel websites. Chinese travellers are mostly heading to WeChat and user-generated content platforms such as Xiaohongshu Mafangwo and Fliggy to find information but also plan and book their trips.

So for Chinese travellers pre-travel stages and on-travel stages, WeChat OA contents, influencer campaigns, LBS ads push, WeChat banner ads are all effective touch points to influence Chinese consumers.