Marketing to Chinese tourists
Discover online and O2O marketing strategies using Xiaohongshu, WeChat, Baidu, KOLs, micro-influencers, LBS and SMS.
72% of Chinese tourists rely on online reviews when planning their trip
Affluent Chinese tourists tend to base their travel-related decisions on online reviews by other travellers. They compare destinations, and look for discounts and deals on Baidu as well as other travel websites.
Most of them turn to WeChat and user-generated content platforms such as Xiaohongshu, Mafengwo, and Fliggy to find more information and book their trips.
Creating a comprehensive pre-travel and on-travel marketing strategy
How we can help you drive brand discovery by Chinese tourists at a pre-travel stage
Generating pre-travel interest
How we can help you sustain brand influence on Chinese tourists on the go
Boosting on-travel consumer activation strategies
What is CSEO? | Create word-of-mouth content that ranks on top for your China marketing!
CSEO
Be the top result for word-of-mouth and micro-influencer reviews
Rank first for KOL product seeding, news media and websites
WeChat ecosystem
Leverage WeChat Official Account, WeChat ads, WeChat Mini Program and WeChat Pay to attract and engage with Chinese consumers
Paid ads
Show your potential customers the right ads in all the right places with Baidu SEM on the go, WeChat LBS ads, Mini Program Nearby coupons, LBS SMSes, display ads and push ads
Xiaohongshu
Let your brand shine with Xiaohongshu influencer reviews and KOL seedings, and through Brand Account management
About our CSEO service
Why is word-of-mouth (WOM) marketing essential in China?
The fact is that Chinese customers trust social proof such as peer reviews and WOM recommendations, even more than official sources of information.
OctoPlus’ CSEO service places your brand on WOM touchpoints that you should not miss – Baidu, WeChat, Xiaohongshu, Tmall and more. Let us help you combine content with SEO to bring you guaranteed brand exposure topping search results through our unprecedented content marketing techniques.
More recommendations mean more sales
Content seeding SEO
Consumers are four times more likely to buy upon WOM referrals
Social WOM SEO
What do Chinese consumers do before they buy?
Don’t miss these Chinese WOM touch points
Before committing to a purchase of a product, Chinese consumers typically check for social proof through past reviews and recommendations on Baidu and Xiaohongshu.
OctoPlus Media is the first and only agency that offers CSEO – an exclusive digital marketing strategy that blends content seeding powered by SEO. We deliver marketing content to your intended audiences directly through product, forum and KOL content seeding on Baidu or Xiaohongshu, so that your business can maximize its brand awareness.
Xiaohongshu
Also known as ‘Little Red Book’ or ‘RED’, it is one of the largest and fastest growing social e-commerce apps in China.
It is also an ideal platform for brands whose target customers are Millennials and Gen Z.
A one-stop solution for WeChat, as offered by OctoPlus
WeChat ecosystem
Unlock the full potential of your marketing activities in China with WeChat by leveraging its massive reach of up to 980 million Chinese consumers. Let OctoPlus Media guide you in harnessing China’s most dominant market player for maximum brand exposure.
• Promoted campaign
• Promoted app
• Promoted account
• Appear at the end of Official Account articles
• In-feed ad options with multiple targeting parameters
• Text, image, video formats
• Appear in users’ News Feed
• Influencer endorsements on their WeChat Official Accounts
• Official Subscription Account
• Official Service Account
• WeChat Official Account customization
• Content strategy
• WeChat community chat group
Marketing to Chinese tourists
Pre-travel and on-travel
Paid ads
Leverage programmatic display banners across the extensive Chinese media network (including mobile, app, and website) to reach Chinese travellers during the planning and travelling stages.
Target Chinese travellers on the go through SMS messaging, location-based ads, and Baidu mobile search.
Paid search (SEM)
- Paid search (Google, Baidu, Yahoo!, and Bing)
- Paid media planning
- Native ads and location-based Ads
Programmatic display
Put the right video and display ads in front of the right audience, powered by both human expertise and AI.
APP promotion (CPI, ASO)
- CPI: cost per installation
- ASO: app store optimization (guaranteed ranking)
- ASM: app store marketing
Paid social ads
Promote your brand and products through paid social ads (Facebook, Instagram, Linkedin, and Twitter) and paid social ads in China (WeChat, Weibo, Douyin).
Baidu search engine marketing
More than 500 million people in China use Baidu, the country’s premier search engine. It has become an integral part of Chinese everyday life, with many going online to “Baidu it” when looking for information. Establishing both your organic and paid presence on Baidu is crucial for breaking into the China market successfully.
Baidu marketing strategies include:
- Baidu PPC search ads
- Baidu display ads
- Baidu native ads
- Baidu SEO
Xiaohongshu
Xiaohongshu – also known as ‘Little Red Book’ or ‘RED’ – is one of the largest and fastest growing social e-commerce apps in China. If you’re a brand looking to create positive buzz around your product and drive more online sales among Millennials and Gen Z, this is the most effective channel for you.
Having a well-managed Brand Account and strategic WOM campaigns on Xiaohongshu can significantly improve brand awareness, reputation and sales.
