Introduction of Main WeChat Live-streaming Platforms

• WeChat Mini Program Live Streaming

WeChat Mini Program Live Streaming is a provided tool from WeChat, for WeChat operators to convert their sales on ecommerce platform. It can effectively help merchants to create a cycle between live streams and transactions, in order to improve sales conversion. However, the requirement to register an official mini program live streaming is relatively high. It needs to be part of the 18 open categories, and also need to meet some specific requirement for entry.

• WeChat Channels Live Streaming

Compared to mini program and group live streaming, “Channel” live broadcasts are more convenient as the live streaming on “Channel” account can be entered in WeChat-Discovery- Channel, but before the live streaming, the host have to verify the “Channel”

Other than some necessary functions for live streaming, such as beautification, filters, and mute, the live interaction of “Channel” account can use for likes, comments, mic connection, rewards, lottery, product online, etc., the “Channel” account is more suitable for the accumulation of WeChat community marketing, such as product seeding. Of course, it can also be an ecommerce live streaming.

• Third-party live streaming platforms, such as XiaoETong
  

By purchasing the live streaming system with WeChat ecosystem, brand able to bind their official WeChat account and payment account, in order to build their own live streaming studio on WeChat account. Moreover, the live streaming system has various functions, most of them can meet the needs of brands for live stream and the purpose of the marketing promotions.

If brands wanted to have more matching and independent innovation functions, the livestreaming function would need to be develop independently.  With sufficient budget, company can look for a professional technical development team to make a customized live streaming system to make sure the matching is good.

OctoPlus Media has helped many clients to set up their own live streaming academy on XiaoETong platform. Clients included Hong Kong Trade Development Council and the Hong Kong University of Science and Technology EMBA .  XiaoETong is a reliable third-party platform for Online Conferences and Live Broadcasting for Courses. It can be supported with WeChat One-click opening and multi-platform broadcasting.

When it comes to live streaming traffics, WeChat Live Streaming mainly needs to rely on the customer private traffic or WeChat community resources (Private Traffic) which is under the hands of advertising agencies in China.  OctoPlus Media has accumulated more than 1000,000 WeChat community group over the years, Including : Entrepreneur CEO groups, mother and baby groups, shopping groups for high-net-worth individuals, student groups from major universities in China, vertical communities in various industries such as finance and real estate, etc. Through rapid dissemination among these WeChat communities, we are able to increase the viewership & popularity of the live streaming within a short period of time. More WeChat live broadcast promotion cases can be found in the case studies.

• WeChat Group Live Streaming
  

The viewers of group live streaming, can only be within the member in the group in order to provide the real-time video function for group members.

WeChat Group Live Streaming do have many restrictions. For Example, the number of viewers can only be 500 or less, sharing can only be made in group chats, and the available interaction function in live streaming are only likes, comments and mic connection.

WeChat Group Live Sharing is more suitable for group members to do sharing or to hold a meeting, it is not suitable for ecommerce promotions or large -scale training session.

OctoPlus Media is very familiar with the above platforms and methods of WeChat live streaming and has many years of experience. At the same time, it also has a third-party platform for WeChat mini programs with its own live broadcast license. If there is a company planning WeChat live broadcast, please do contact us for more information.