Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat
With Tencent Network, the digital marketing methods suitable for small and medium-sized enterprises mainly include native advertising and search advertising. But do you know how native ads and search ads work?
In this video, our social media specialist, Yvette will introduce you to Tencent Native Ads & Search Ads.
Presented by:
Yvette Ong
Social Media Specialist
Yvette is a creative and productive social media specialist, talented at content creation in copywriting and short video production.
Her innovative content helps brands speak out their image to the public and attract more attention.
Since the advertisements are interspersed with information that matches the form and function of the platform, it is called Native ads, including advertisements in WeChat moments, WeChat official accounts and video channels, as well as advertisements in QQ, Tencent News, Tencent Video, QQ Music and other apps.
Besides, search advertising refers to the advertisements that appear in the search results when consumers utilize search engines like the QQ browser, Sogou browser and WeChat search.
The biggest advantage of Tencent is its enormous user base, which allows brands the opportunity to interact with any potential customers. From there, brands may create rules based on different dimensions, such as region, age, gender, interests, and others in order to excludeaudience who are unlikely to be interested
The advertising system will then do its best to display the advertisement to those who are interested in the brand, and then display the advertisement to those who exhibit similar characteristics in order to maximise the advertising effect. This is done by first analysing the characteristics of the audiences who are interested in the brand based on their behaviour, such as clicking, buying, consulting, etc.
These ads are pay-per-click, and the budget for each AD can be set to any amount, even if you only want to spend a few dozen RMB a day.
In addition to promoting their own official account, video channels, live broadcast, and fan base, advertising can be used to display brand information, contact information, add WeChat, collect sales leads, and even be used to sell products directly through a website, mini programmes, or link to other e-commerce platforms.
No matter what kind of brand, there are appropriate marketing methods to help you grow your business.
Learning from China Marketing Academy? You will never regret doing so because you will:
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