WeChat Account Content Management l Travel Industry | Singapore Airlines
Strengthen Singapore Airlines’ brand exposure, and further enhance user conversion.
Project Overview
- Overview: Develop creative social media content, strengthen Singapore Airlines’ brand exposure, and further enhance user conversion
Content Marketing
Diversified interactive content to enhance user participation
Built a closed-loop for order placement and check-in, and provide an entrance for APP to accumulate the brand’s own private traffic
Results
Fans and interaction overachieved expected KPI
- The number of users who place orders and check-in through WeChat OA has increased significantly, increasing consumer satisfaction
