WeChat Advertising l Higher Education | CUHK
Project Overview
- Overview: Through WeChat Moment Ads and WeChat OA Ads, with customized detailed tailor-made targeting plan and OctoPlus unique China Data Bank to target specific audiences, promoting event to suitable audiences while minimizing cost per lead.
Content Marketing
Target people who are interested in MBA education with suitable requirements and qualifications.
Using China Data Bank to enhance targeting, as MBA program requires qualification and eligibility criteria. This helps to target suitable audience with CUHK MBA admissions requirements while minimizing cost per lead.
Results
- Successfully attracted potential users to register for the events.
- Cost per lead minimized.
Project Overview
- Overview: With suitable ad format on WeChat (WeChat OA Ads), attract WeChat users to follow CUHK MBA Official Account
Content Marketing
Target people who are interested in MBA education with suitable requirements and qualifications.
With customized targeting plan and China Data Bank, target users that meet CUHK MBA admissions requirements to follow CUHK MBA Official Account.
Results
- Successfully attracted potential users to follow CUHK MBA Official Account
- Cost per follower minimized
