WeChat Advertising l Creative & Fashion l Prym Consumer Asia
Project Overview
- Overview: Helping Prym Consumer to enter mainland China market by building an entirely new WeChat Official Account, and help to promote their WeChat OA to suitable target audience
Content Marketing
Target audiences who are interested in handicrafts, DIY, fashion and design.
China Data Bank – people who frequently browsed handcrafts, DIY production and related information; people who have purchased sewing, knitting and related items online.
Results
- Successfully promoted newly created Official Account to related target audience and attract many new followers
- Cost per follower minimized
