WeChat Advertising l Pediatric nutrition l Mead Johnson HK
Project Overview
- Overview: Promote Mead Johnson HK WeChat e-commerce store and generate sales for Mead Johnson
Content Marketing
Females (newly married, married, pregnancy, babies 0-3years old)
Enhanced targeting with China Data Bank
Formulate different creative banners & ad copy and strategic planning on ad push to capture the attentions of target audiences
Results
- The daily exposure rate during the campaign period has increased tremendously.
- The daily average CTR of the mini-program has increased during the campaign period
