WeChat Account Content Management l E-Commerce Industry | Prym Consumer
Helping an entirely new brand (with no presence in China) to build up their presence in China and sell to China directly.
Project Overview
- Overview: Helping Prym Consumer to enter China market by building an entirely new account with functional menu, creating new contents and articles and helping them to sell directly to China by building their own WeChat cross-border e-commerce mini-program on WeSales platform (owned by OctoPlus Media)
Content Marketing
Diversified interactive content to enhance user participation
Customized menu and friendly user interface to help users navigate easily.
Combine brand concept with current hot topics to form an effective influence marketing.
Results
Helping an entirely new brand (which has no presence in China) to build up their presence in China and helping them to sell to China directly (WeSales – comprehensive cross-border e-commerce system owned by OctoPlus Media)
Attracted many new followers and received many attentions from WeChat users, especially people who are interested in DIY/Handmade gift
