Attract precise Greater Bay Area (GBA) user groups | China Data Bank | China CITIC Bank x Cathay Pacific – AsiaMiles
Greater Bay Area (GBA) users targeting – Increase conversions for banking products & services
Project Overview
- Advertiser: China CITIC Bank x Cathay Pacific – AsiaMiles
- Objective:
Promote the China CITIC co-branded credit card for the target audience in the Greater Bay Area, especially those with subsequent travel or business travel needs
Highlights
Through China Data Bank’s accurate target audience group, the advertisements for the target groups in the Greater Bay Area has been carried out on CDB performance media such as Toutiao, attracting these target groups to apply for credit cards
Results
The total conversion has increased
