Target precise Greater Bay Area (GBA) user groups | China Data Bank | Bank of China
Greater Bay Area (GBA) users targeting – Increase conversions for banking products & services
Project Overview
- Advertiser: Bank of China
- Objective:
Promote Bank of China products & services and target precise Greater Bay Area (GBA) user groups
Highlights
Through China Data Bank’s accurate overseas population data positioning, target GBA audience by placing video ads on iQiyi, a Chinese online video platform which is currently one of the largest online video sites in the world.
Results
Good result has been achieved on the targeting specific asset amounts, user attributes, spending power, investment methods
