Zhihu Content Marketing - Increase brand awareness | Zhihu Q&A | CUHK
Strengthen CUHK brand exposure and enhance brand recognition through Zhihu content marketing.
Summary
Content marketing: Increase the brand awareness of CUHK by providing answers under the popular questions on Zhihu.
Content angles
- What kind of experience is it like to study MBA after working for several years?
Achievements
The answer highly exposed and achieved an excellent brand exposure effect
Positive interactions from users increased
