Zhihu Content Marketing - Increase brand awareness | Zhihu Q&A | HKUST
Strengthen HKUST brand exposure and enhance brand recognition through Zhihu content marketing.
Summary
Content marketing: Increase the brand awareness of HKUST Engineering by providing answers under the popular questions on Zhihu.
Content angles
- Bioinformatics or Medical/Health Informatics, which has better job prospects?
- How much do local companies recognize Hong Kong’s university MSC (master’s degree)?
Achievements
The answer highly exposed and achieved an excellent brand exposure effect
The article provided the answers and case studies, which helped to gain user’s interest
