Unleashing Effective Marketing Strategies on Xiaohongshu (RED): Navigating Account Restrictions, Rule Violations, and Boosting Traffic (Part 2)
How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions.
The sections covered will include:
- The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One
- Xiaohongshu Marketing Violation Policy: Ensuring Compliance and Account Integrity.
- Captivating Xiaohongshu Notes: Boosting Exposure and Utilizing Data Insights
- The Comprehensive Marketing Guide to Note Compilation on Xiaohongshu
- Unlocking Efficient Traffic Generation on Xiaohongshu
- Xiaohongshu Marketing Tips: Boost Your Success on the Platform
1. After having a violation record, my note's traffic suddenly dropped significantly. Should I change my account?
It is not necessary to change your account. If the violation is minor and you continue to publish notes normally, it may gradually recover within 1-3 months. However, if the violation is severe and the recovery time is long, or if the account itself is not valuable, you may consider changing your account.
2. Can I hide my notes so that only I can see them after they are flagged as violations or not recommended?
No, hiding the notes will only make them invisible to others, but the system will still have a record of them. It is recommended to delete the notes directly if they violate the rules to be on the safe side. If they are not recommended, you can consider making modifications, but be aware that making changes will trigger a secondary review, which may also result in a violation.
3. I use matrix accounts for promotion. Is it a violation to repost the content from one account to another?
It is not recommended to re-post the content without making modifications. Otherwise, you may receive a violation reminder for plagiarism. If you haven’t received any violation reminders, it’s just a matter of luck that the algorithm hasn’t detected it.
4. My notes have very few views. Could it be due to limit in traffic?
It may not necessarily be due to throttling. There could be several reasons:
- Your account is newly registered.
- Your new account has low authority.
- The quality of your content is not good enough to attract user clicks.
Limit in traffic occurs when an account publishes violating notes or content that is not recommended by the platform.
5. Will modifying a published note result in limit in traffic?
No, modifying a published note will not cause limit in traffic. After publishing, you can observe the natural traffic and interactions within the first 3 hours to adjust the cover image or title. However, it is not advisable to make frequent modifications. Making 2-3 changes is acceptable.
6. Why do we often see violating notes being published?
The algorithm is not perfect, and there may be loopholes in the review process. Violations in certain notes may not be detected, allowing them to be published directly. Some notes, although published, may still be subject to limit in traffic, which is a common practice on Xiaohongshu known as “cold treatment.”
7. Encourage users to comment, like, or save in the notes, is it considered as violation?
There is an element of luck involved. Most people can guide users to leave comments and interact in the notes without any issues. However, there is a small probability that the algorithm may detect such actions. If a violation is prompted, you can modify the language related to the guidance. For visual notes, you can directly upload new images or modify the text box. However, for video notes, you will need to republish a new piece of content.
8. Why I can see an increase in views on my published notes, but others can't see them?
It means that your notes are still under review and have not been approved yet. You can log in to the desktop version to check the progress of the review or send the link to WeChat to open it. If it shows a 404 error or the homepage cannot be found, it means the notes have not been approved.
9. I was reported and banned from sending messages to my followers after contacting them privately. What should I do?
You can only wait for the ban to be lifted and avoid sending contact information during that period. The first ban is lifted after 48 hours, the second ban after 7 days, and the third ban results in a permanent suspension. Be cautious when using private messages for promotion.
10. If I receive a reminder of content not recommended when trying to buy traffic, does it violate the rules or result in limit in traffic?
Not being able to buy traffic does not necessarily mean a violation, nor does it lead to limit in traffic. There are specific standards for buying traffic, and they are stricter than the standards for notes.
11. Why do the followers, likes, and collects on my profile page not match the numbers in my message notifications?
Most likely, the system has cleared abnormal data, such as zombie followers or artificially inflated numbers. It could also be due to users unfollowing, unliking, or un-collect your content, or it could be a system bug. If you have concerns about system issues, you can contact customer support through “Me > Help & Support > Account Appeals” for self-checking or directly consult the customer service team.
12. Can I repost videos from Douyin (TikTok) to Xiaohongshu?
You can repost your original videos from Douyin. Remember to remove the Douyin watermark.
13. Can I send WeChat IDs through private messages on Xiaohongshu?
You can send them, but if you do it too frequently, the system may detect it. Remember to use different codes or images and avoid sending messages too frequently. The level of monitoring varies for different categories, but the monitoring for Official Accounts is generally weaker than for Personal Accounts.
14. Why can I see my comments that I posted, but others can't?
It means that your comments contain sensitive words, such as private messages or contact information, which are automatically blocked or deleted by the system. Avoid explicit promotional language in the comments section. Use homophones or alternative accounts to reply to users. Excessive violations in the comments section may result in a risk of suspension.
15. Mentioning the name of my online store in my notes or replying to comments with it lead to platform restrictions?
You can mention your store’s name in the content with a sharing attitude as long as you don’t use the name of external platforms like Taobao. If you want to mention Taobao, use “peach” emoji instead. When replying to comments mentioning a specific store, avoid using external platform names. It’s generally acceptable to reply with just the store name without mentioning Taobao directly.
16. Does continuously receiving likes on Xiaohongshu lead to limit in traffic? Many creators mention not to continuously like their posts. I have experienced this twice, receiving around 10-20 likes in a row, and it seems that the subsequent reading volume increases slower than usual. What should I do if I facing this issue?
Continuous likes will not result in limit in traffic. Limit in traffic occurs only when you violate the rules. For users who excessively like posts in succession, it is recommended to block them to prevent malicious competition within the same industry. As for the slower increase in subsequent reading volume that you mentioned, it is likely due to content-related issues. In general, there is no need to worry too much about this phenomenon.
17. Are non-declared notes always considered violations?
Not all non-declared notes are violations. If the product placement is subtle and not easily noticeable, it should be fine. However, Xiaohongshu has been cracking down on soft advertisements. If you have this kind of non-declared note collaboration, it is recommended to include a disclosure statement in the note. For example: “Thanks to XX brand for providing the trial product” or “Thanks to XX for supporting this review.” This will likely avoid issues.
18. If one of my notes is flagged as an ad violation and my account is limit in traffic, what can I do?
Immediately delete the flagged note and refrain from posting any commercial advertisements for about 1-2 months. You can publish sincere and non-promotional notes during this period. After 1-2 months, your account will gradually recover.
Next, we will share about Captivating Xiaohongshu Notes: Boosting Exposure and Utilizing Data Insights. If you wish to know more about Xiaohongshu Marketing or China Marketing, please contact us with the form below!
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