WeChat Marketing - A Comprehensive Guide to WeChat Official Account Ad Formats
WeChat advertising is a powerful marketing tool that leverages the vast user base and diverse functionalities of the WeChat platform. As one of the most popular social media and messaging apps in China, WeChat provides advertisers with a range of advertising formats and advanced targeting options to effectively reach their desired audience.
We will share more about types of WeChat ads, sections include:
- WeChat Official Ads
- WeChat Moment Ads
- WeChat Mini Program Ads
- WeChat Channel Ads
- WeChat Search Ads
Elevating Your Brand Visibility with WeChat Official Account Ads
What is WeChat Official Account Advertising?
WeChat Official Account Advertising is a platform provided by the WeChat Official Account platform that offers advertisers various ad formats. Leveraging professional data processing algorithms, it enables cost-controlled, effective, and precise ad placements.
Currently, WeChat Official Account Advertising offers six types of ad resources: Article Bottom Ads, Video Overlay Ads, Article Middle Ads, Payment Order Details Page Ads, Subscription Account Message List Ads, and Interactive Ads for Commissioned Goods.
Advertising Positions in WeChat Official Account Advertising:
Bottom Advertisements in Articles: Advertisements placed at the bottom of WeChat Official Account articles, with diverse formats to meet various marketing needs. They appear in between the content and comment section of the article (if present).
Mid-Article Advertisements: Advertisements placed in the middle of WeChat Official Account articles, with diverse formats to cater to different marketing objectives. Their specific display positions are determined by the traffic owner.
Video Overlay Advertisements: Advertisements placed within WeChat Official Account videos, available in image and video formats. They appear within videos on WeChat when the device is connected to Wi-Fi or 4G and the video duration is longer than 3 minutes.
Payment Order Page Advertisements: Advertisements placed at the bottom of the payment order details page, offering various formats to fulfill different marketing objectives. They are displayed after offline QR code payment and clicking the “Complete” button, redirecting to the payment order details page.
Subscription Message List Advertisements: Advertisements placed in the third position of the WeChat subscription message list, available in image and video formats. They appear as the third card in the WeChat subscription message list.
Ads Sample from left to right (Bottom advertisements in articles > subscription message list advertisements)
Next post will be sharing more about WeChat Moment Ads, stay updated with us! If you wish to know more about WeChat Marketing or China Marketing, please contact us with the form below!
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