Xiaohongshu Major Policy Changes-Big Impact
Summary of Policy Impact:
- Notice on Strengthening the Management of “Self-Media”: The policy will strengthen the responsibility of information content management on self-media platforms, regulate account operation behavior, restrict the dissemination of false information, and promote the development of a healthy online public opinion ecosystem.
- Crackdown on Malicious Traffic Diversion on Xiaohongshu (Little Red Book): The policy will rigorously combat malicious traffic diversion, limit the high-frequency posting of diversion content, and impose the most severe penalty of account suspension for actions that negatively impact the user experience on the platform.
Self-media Management Policy (加强“自媒体”管理)
Account suspension policy (封号政策)
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