Boost Your Brand on Little Red Book (Xiaohongshu): Essential Official Advertising Tools
Explore how Little Red Book’s official promotion tools can elevate your brand’s presence in the Chinese market. Discover key strategies for success.
Little Red Book (Xiaohongshu) Promotion Method
🔎 Brands aiming to gain more exposure on the Little Red Book platform must understand the official advertising tools offered by Little Red Book, which provide a commercialized promotion method through paid traffic.
📌 French Fries (Shutiao) Promotion: A self-service promotional product based on note content matching exposure.
📌 Dandelion (Pugongying): A cooperation service platform for brands and influencers.
📌 Focus Platform (Juguang Platform): An integrated commercial marketing solution.
📌 Splash Screen Ads: Seize the prime advertising space in the visual field of Little Red Book users.
📌 Feed Ads: Native ads for efficient user engagement.
1. Dandelion (Pugongying) 蒲公英
A cooperation service platform for brands and influencers
- Overview: Dandelion is a platform that provides content creation cooperation services for brands, agencies, and high-quality bloggers. Brands can recruit influencer bloggers through Dandelion to create content according to brand requirements.
- Suitable for accounts: Brand corporate accounts
- Advantages: Blogger promotions leverage the influencers’ impact to accelerate interest conversion and increase brand, campaign, service, or product awareness. Blogger cooperation modes include customized collaboration, recruitment collaboration, and co-creation collaboration.
2. French Fries (Shutiao) 薯条投放
Self-service promotional product based on note content matching exposure
- Overview: French Fries (Shutiao) is a self-service promotional product for brand merchants and individual creators. It allows users to set promotion plans based on their promotional goals (e.g., note views, follower counts, product visits, etc.).
- Suitable for accounts: Influencers, individual creators, small and medium-sized merchants
- Purpose: French Fries (Shutiao) promotions can boost note views, likes, saves, follower counts, product visits, and other interactive metrics, helping increase an account’s popularity and follower accumulation.
3. Focus Platform (Juguang) 聚光平台
An integrated commercial marketing solution
- Overview: Focus Platform provides an integrated commercial marketing solution for Little Red Book’s advertising clients. It is a one-stop advertising platform that covers multiple ad formats and scenarios, providing deep optimization capabilities and comprehensive data reporting dimensions.
- Suitable for accounts: Enterprise clients with advertising experience and more advertising needs
- Features: Focus Platform offers various advertising plans and methods suitable for promoting enterprise products and services, including ad placements on the discovery page, search page, product page, and more.
4. Official Splash Screen Ads 官方开屏广告
Leading prime advertising space in the first view
- Overview: Official Splash Screen Ads are a distinctive Little Red Book splash ad format, covering prime visual positions. They are also continuously displayed as the second slot in the homepage feed, ensuring rapid brand exposure.
- Formats: Regular splash screens, swipe-up splash screens, interactive splash screens
5. Official Feed Ads 官方信息流广告
Efficient native ads for user engagement
- Overview: Official Feed Ads present advertising content in native scenes, ensuring efficient user engagement. They support various marketing goals, including branding and performance. These ads are displayed as cards in the homepage feed, featuring images or videos for more creative space and brand exposure.
These five commercial tools provide brands on the Little Red Book platform with diverse advertising and collaboration opportunities, helping them increase their visibility, enhance sales performance, and build deeper interactive relationships with users.
Of course, to achieve the best results, it is necessary to formulate the optimal paid promotion strategy according to brand needs and promotional goals.
🤓 If you have any other questions about Little Red Book promotion, feel free to contact us!
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