Maximizing Conversion: Xiaohongshu's Seamless Shopping Experience
Sharing Marketing Strategies on the Trend of Monetizing Content on Xiaohongshu Platform
Recently, Xiaohongshu has been testing a highly anticipated new feature: direct redirection to WeChat Mini Programs from Xiaohongshu, and some brands have already successfully utilized this feature.
This implies that Xiaohongshu merchants now have more choices in their business models, and opening a Xiaohongshu store is no longer the only monetization option. Previous monetization patterns based on WeChat stores can also remain unchanged, and merchants now have more integrated marketing inspirations.
Mode 1: Direct redirection from brand zone to Xiaohongshu store product links
Advantages: It enables a deep “seeding-conversion” user journey on Xiaohongshu.
Users can purchase products based on Xiaohongshu without having to redirect to other platforms, reducing traffic loss in the conversion path.
Mode 2: Direct redirection from brand zone to Xiaohongshu Mini Program store
Advantages: Based on Xiaohongshu user journey of seeding-search-conversion, users searching for brand names will see brand zones, clicking which redirects them to the Xiaohongshu Mini Program store, showcasing more products and stimulating users to purchase more products.
OctoPlus always pays close attention to industry trends. We have abundant resource advantages and provide one-stop cross-border marketing solutions for overseas brands to enter the Chinese market. I believe that the full launch of this function will create more marketing opportunities for brand owners!
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