Alibaba Taobao Macau Livestreaming Double 11 Party
Tmall Double 11 Global Carnival Season (“Double 11”) is the annual celebration of global e-commerce. After 12 years of development, it has become the world’s largest shopping carnival. “2020 Taobao Macau Double 11” is the first time that it is run by a local team in Macau and exclusively for Macau residents. It means a lot to the brand and expected to stimulate existing users and attract new users through local interest penetration and service upgrade.
The 2020 Taobao Macau Double 11 event was planned and executed by OctoPlus. From creative and media advertising to live-streaming activities, are committed to presenting the most Macau Double 11 event with the most grounded perspective, and finally in the local market of Macau.
With the theme of “Once a year, working together; Macau’s Double 11!”, we create the most relevant Macau’s Double 11 event and hoped that the society can spreads more positive energy of Macao people in uniting against the epidemic.
To make the livestreaming content more Macau-specific, Macau Taobao Tmall Works closely with the merchants and show the public the quality of Macau’s local culture. Other than the online marketing, “Macao People’s Double 11” has simultaneous offline promotion campaign as well, including linking Alipay with Macau’s offline merchants to scan QR codes and receive Taobao red packet, and cooperation with large-scale Macau integrated enterprises —- Suncity Group, the venue sponsor for the 2020 Taobao Macau Double 11 live streaming event. The content covers the Macau’s culture and snack which introduce by the local KOLs, the cross over of Kunqu and DJ remix on products promotion and lots of Macau local business also sponsored some gifts for the product give away session to make this live streaming event more happening! We look forward to more extensive offline cooperation with the SAR government and local organizations in the future to plan and promote a series of theme activities to build a wonderful smart city.
Chen Zijian, the head of Tmall Taobao Hong Kong and Macau, said: “The Group has a wealth of cross-border e-commerce experience and forward-looking marketing methods. This year, we will include new Macau elements and more “Macau flavors” to this year’s Taobao Macau Double 11, and tailor exclusive discounts for Macau residents. Using big data to customize the cost-effective product choices to users, it is hoped that Macau citizens can experience convenient digital shopping fun while sitting at home and enjoy the greatest shopping discounts.”
Since the launch of Taobao Tmall Macau Station in January this year, it has been welcomed by Macau users. Under the large-scale promotional activities such as the 618 Mid-Autumn Festival and 99 Juhuasuan, the monthly transaction volume and member views in Macau have increased. The average customer order consumption is three digits. According to the data, on average, one out of every three Macau residents uses the Taobao platform, and there are currently tens of thousands of active Macau users who are gradually aware of and use Taobao’s official logistics.
The development goal of Macau Station is to create a digital platform that have culture love. has a spirit of solidarity, and deeply cultivates the local market, and continues to optimize the digital life experience of Macau residents. Therefore, since the opening of the site, Taobao Tmall has invested a lot of resources to develop the Macau market. The goal is to make Taobao the most high-quality and convenient shopping platform in Macau, so that residents can feel “it is easy to use Taobao Macau to shop.”
At present, many Macau residents have recognized Taobao Tmall shopping. In the first ten months of the year, the purchase frequency of residents has increased. Among them, clothing, furniture, home furnishings, and digital accessories are more popular among Macau residents, reflecting the use of Taobao Tmall. Macau Station has become a shopping habit of Macau residents. Clothing, furniture, home furnishings, and digital accessories are more popular among Macau residents, it reflects the use of Taobao Tmall, Macau Station has become a shopping habit of Macau residents. To continuously improve the user experience, the Group has continued to upgrade its business, including the launch of payment services settled in MOP last year, and the launch of over one million free shipping products to Macau in the middle of this year, continuing to facilitate the payment and logistics experience of local residents.
About Tmall Double 11 Global Carnival Season
The Tmall Double 11 global carnival season began in 2009, when there is only 27 merchants participated. The goal was to enhance the online shopping awareness of merchants and consumers. More than 250,000 brands participated in this year’s event. For the latest information about the 2020 Tmall Double 11 Global Carnival Season, please visit Alibaba Group’s official information website Alibaba Footprint.
About Alibaba Group
The mission of Alibaba Group is to make the world easy to deal on business. The group aims to build the future business infrastructure. Its vision is to let customers meet, work and live in Alibaba and become a good company that can live for 102 years.
About OctoPlus Media Global Limited
OctoPlus Media is headquartered in Hong Kong and currently has branches in Shenzhen, Guangzhou, New York, and Singapore. OctoPlus Media is an agency that provides one-stop solution of market integration marketing, brand promotion, effect marketing, media public relations, live broadcast promotion, e-commerce delivery. With years of experience in various online brand projects, technical accumulation in marketing, professional live streaming broadcast matrix team and equipment creation, a set of cutting-edge and effective all-round brand strategy has been formed, and it has successfully served hundreds of Businesses.
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